Here’s A Clue: Think Outcome!
What’s your customer really buying? What are you really selling?
Chances are it’s not what you might think it is. In this video, Sales Trainer, Sales Coach and Keynote Speaker, Howard Olsen explores why people buy outcomes, not products or services. Your product or service is just a vehicle to deliver an end result.
What’s your tagline? Have you thought about your elevator speech? Watch this video and then think about what you’re really selling. This simple principle will positively impact your bottom-line sales results.
Howard Olsen is President of High Output Training Systems, a Boutique Sales Training & Sales Consulting firm based in Vancouver Western Canada. As a professional sales trainer, keynote speaker and sales coach & mentor his powerful sales process and positive profit producing messages help thousands of sales people and business professionals look through the eyes of their customers to close more sales without pressure or friction every year. Follow Howard on Twitter @howardolsen or just give him a call at (604) 731-0901 to see if he can help you and your team.